In e-commerce, the
mobile revolution has arrived – and Michael
Dadoun knows this very well.
The year 2015 is
here, and soon we may see more online shopping than ever before, with the majority
of it done on mobiles.
But is online
shopping without its share of hiccups?
According to Michael Dadoun of Montreal, online
shopping is riddled with challenges and these must be addressed if Canada is to
forge ahead.
Even as smart phones
are getting more sophisticated and versatile, the web sites of many retailers
are not mobile friendly.
“I would like to shop
at my favorite online retailer”, says an avid mobile shopper. “But I am unable
to examine items due to the small screen, and pages are awfully slow to load”.
Dadoun emphasizes
that online retailers must optimize their sites for mobiles; if they want to
tap the huge potential mobile-commerce is offering.
“Customers want to
shop on their phones, and they want the experience to be as good as on their
laptops,” says Michael Dadoun ofMontreal.
One of the key
challenges online retailers will face in 2015 is to recreate the experience of
the bricks-and-mortar store.
The retailer must be
able to guide the online visitor in their web store in a similar way as is done
in a physical store.
With specialists like
Dadoun around, Canada can look forward to a fruitful 2015.
In 2015, retail websites must become more targeted. An all-in-one solution will not work. Retailers must work hard to understand visitors’ shopping patterns.
ReplyDeleteDadoun is right. Web stores must make presentations and offerings more customer oriented. This is the only way to increase sales.
ReplyDeleteConsumers want an online experience equal to a “physical connection”. Products displayed on the site must look as good as real.
ReplyDelete